Why You Should Always Use a Realtor When Buying a New Build
Buying a brand-new home is exciting. Fresh paint, modern layouts, energy efficiency, and that “never lived in” feeling—it’s hard to beat. For many buyers, the process feels simple: walk into a model home, talk to the on-site representative, pick your lot, and move forward.
But here’s the part many people don’t realize until it’s too late:
The on-site agent at a new build does not represent you.
They represent the builder.
And that’s not a bad thing—it’s just important to understand.
Who Does the Builder’s Agent Actually Represent?
The salespeople at new-build communities are licensed real estate professionals. However, they are hired by—and legally represent—the builder. Their responsibility is to protect the builder’s interests, pricing, timelines, and contract terms.
They may be friendly. They may be helpful. They may even feel like they’re guiding you.
But they are not your advocate.
That’s where having your own realtor—specifically a seasoned one—makes a real difference.
Why Builders Require Your Realtor on the First Visit
Many builders require that your realtor be with you on your very first visit in order for you to be represented. This isn’t about policies or finger-pointing—it’s about structure.
Once you walk in alone and sign in, the builder often considers you an unrepresented buyer. At that point, bringing in a realtor later may not be allowed.
Many buyers think, “They’re just signing me in,” but what they’re really doing is establishing representation.
Common-sense takeaway:
If you want representation, bring your realtor from the start.
Why Using a Realtor on a New Build Actually Benefits You
Here’s the part most buyers don’t hear enough about:
A good realtor can absolutely negotiate on a new build.
Despite the myth that new builds are “set in stone,” there is often flexibility—especially with the right approach.
- Submitting an offer (yes, you can make one)
- Negotiating lot premiums
- Asking for price reductions
- Securing closing cost incentives
- Getting appliances included (washer, dryer, refrigerator)
- Negotiating blinds, upgrades, or design credits
- Reviewing builder contracts with your protection in mind
Any offer submitted must be presented to the builder’s broker. Sometimes the answer is no—but many times, buyers are surprised by what is negotiable.
An Important Detail Many Buyers Don’t Know About Earnest Money
One of the biggest risks buyers overlook with new builds is the earnest money deposit.
In many new construction contracts, once you write that earnest money check to the builder and the contract is signed, that money is often non-refundable.
If you back out for reasons not specifically allowed in the contract, the builder may keep your deposit.
A knowledgeable realtor helps you:
- Understand when your earnest money is truly at risk
- Negotiate timelines and contingencies when possible
- Avoid costly surprises buried in builder contracts
This is where having experienced representation can save you thousands of dollars.
The Biggest Misconception About New Builds
Many buyers believe that using a realtor will cost them more.
In most cases, it doesn’t.
The builder already accounts for agent compensation in their pricing structure. Choosing not to use a realtor usually doesn’t lower the price—it simply means you don’t have anyone advocating for you.
That’s a trade most buyers don’t realize they’re making.
Thinking About Touring New Builds? Bring Your Realtor.
If you’re planning to look at new construction, the smartest move you can make is simple:
Schedule the visit with your realtor.
Better yet, schedule it with a team that understands negotiation, builder strategy, and long-term value—like the Grandon Group.
We’ll walk the communities with you, ask the right questions, and make sure that brand-new home comes with a great deal to match.
Because a new home should feel exciting—not one-sided.
The Grandon Group can be reached at 480-276-2954 or if you are in Northern Arizona, Call Stacey at 602-312-5610. www.THEGRANDONGROUP.com
