Why Listing Your Home in August with a "Coming Soon" Status is a Smart Move with THE GRANDON GROUP.
Thinking about selling your home in Arizona?
The summer heat might be blistering, but August is the perfect time to start heating up the real estate market with your "coming soon" listing, followed by going active in September.
Here’s why, The Grandon Group thinks this strategy can work wonders for you, your home, and your wallet.
1. Beat the Competition: The real estate market is all about timing. Most homeowners wait until the fall to list their homes, thinking the cooler weather and snowbirds will bring more buyers. By listing your home as "coming soon" in August, you get a head start on the competition with some of the best marketing in the Real Estate industry.
This early exposure builds anticipation and creates a buzz around your property. When September rolls around, buyers will be ready and eager to see your home the moment it goes active.
2. Capture Summer Vacationers:
Arizona attracts a significant number of summer vacationers. Many people visit during the summer, fall in love with the area, and start considering a move. By listing your home as "coming soon" in August, you can capture the attention of these vacationers while they’re still in the state, dreaming of a more permanent stay. By the time they’re back home and planning their next steps, your home is the first thing on their mind. Plus with our incredible marketing materials, they will bring your home, home with them. Always TOP OF MIND.
3. Perfect Timing for Snowbirds:
Arizona is a popular destination for snowbirds and despite what some might say, WE LOVE SNOWBIRDS.—those lucky folks who migrate to warmer climates during the winter months. Listing in August with a "coming soon" status ensures that by the time these buyers start planning their winter escape, your home is fresh on the market. Come September, they're ready to make offers and settle in before the cold hits up north.
4. Pre-Marketing Hype: The "coming soon" status isn’t just a placeholder; it’s a powerful marketing tool. It allows you to pre-market your home without the pressure of immediate showings. It also give both THE GRANDON GROUP and the sellers a chance to feel the market and make any price adjustments prior to going "LIVE". We also use this time to generate interest through social media, real estate websites, and word of mouth. By the time September arrives, potential buyers will be lining up for showings, already excited about what your home has to offer.
5. Optimize for School Schedules:
Families looking to move are often tied to the school calendar. Listing in August means you catch the attention of parents who want to settle into a new home before the school year gets too far underway. By the time your home goes active in September, they’re ready to make a quick decision to ensure a smooth transition for their children.
6. Maximize Your Curb Appeal:
Arizona’s summer heat can be tough on landscaping, but August is a great time to spruce things up. The late summer monsoon season often brings much-needed rain, giving your lawn and garden a natural boost. By September, your home’s curb appeal will be at its peak, making a fantastic first impression on potential buyers.
7. Take Advantage of Market Trends:
Historically, the Arizona real estate market sees a surge in activity in September. Buyers who have been on the fence during the summer are more likely to make decisions as fall approaches. Listing your home in August as "coming soon" aligns perfectly with this trend, ensuring your property is top of mind when buyers are ready to act.
8. Avoid the Holiday Rush:
By listing in late summer and going active in early fall, you avoid the holiday rush. Buyers are more focused and serious about purchasing. This way buyers can host the scariest Halloween Party, or the most elegant Thanksgiving Dinner or the most magical Christmas in their new home.
Selling a home can be stressful. With Arizona's #1 Brother and Sister Real Estate team, THE GRANDON GROUP powered by My Home Group we will make this a great memory for you and your family.
www.THEGRANDONGROUP.com can be found on the web or by calling
JASON GRANDON: 480-276-2954 or
STACEY GRANDON: 602-312-5610
