You’ve heard it before: “I only sell luxury homes.”
Cue the fancy headshots, the champagne photos, and the endless talk about “exclusive” properties.
But here’s the truth: luxury is in the eye of the beholder.
In the opening picture, you’ll see a gorgeous living room. Cozy lighting, perfect staging, inviting vibes. Now—tell me this: is it inside a luxury mansion or a trailer? Exactly. You can’t. Because “luxury” isn’t a price tag—it’s how a space makes you feel.
For some people, luxury might be a multi-million-dollar estate with an infinity pool and five-car garage. But you know what? That’s not the only definition. Recently, our team helped a first-time buyer purchase a mobile home for $18,000. Yep, $18K. And you know what? To them, it was pure luxury. It was their dream home. Their place of pride. Their castle.
And that’s what real estate should be about—helping people find what feels like luxury to them.
Because here’s the thing: realtors don’t get to define what’s “luxury.” Our clients do. If it’s a million-dollar mansion, awesome. If it’s a cozy condo, perfect. If it’s your very first home where you feel safe, proud, and accomplished—guess what? That’s luxury too.
So while some agents are busy bragging about how they only work with “luxury buyers,” we’ll be over here with the Grandon Group, celebrating with everyday people who are buying homes that mean the world to them.
We’re family-based. We’re community-based. And that’s why we’re Arizona’s number one brother-and-sister real estate team. Because whether it’s $18,000 or $8 million, if it’s your home, it’s luxury.
So cheers to the end of September, to new seasons, and to all the different ways people define “luxury.” Because at the end of the day, it’s not about the price tag—it’s about the people.
WE LOVE ARIZONA. Check out our site www.THEGRANDONGROUP.com or call us at 480-276-2954
